Infographics & Journey Maps

The research behind the pretty pictures

Business Case – Infographic

This infographic supports the business case for a QVC presence on the Roku platform. 

Ecosystem Map – Infographic

In order to understand the complete QVC customer experience, I was tasked with visualizing the various touchpoints a customer experiences in their QVC journey.

Plus Size Experience – Infographic

This is an illustrated journey of a potential QVC plus-size customer that identifies actions a customer takes, emotional viewpoints, and pain points along the way.

Plus Size Experience – Journey Map

Documented process of the potential QVC plus-size customer experience across seven different touchpoints: brick & mortar,ecommerce, event, TV, search, social, and YouTube.