Tröegs Brewery Company

Concept    Prototype  •  Wireframes  •  Responsive Design

November – December ’14 

Problem

Tröegs Brewery Company is a local craft brewery in Hershey, PA. With a unique mix of artistic representation and bold flavors, Tröegs has established itself as the premium brewery experience. Unfortunately, their digital presence is not-so-premium. A website-refresh is exactly what Tröegs needs to keep up with the current digital trends, and to give the customer the optimal experience.

Solution

I chose to act as their “design consultant” for a senior capstone course and provide a thorough analysis of how Tröegs can take their website to the next level. The first step was to analyze their core values; to uncover what makes Tröegs, well, Tröegs. I transformed my research into a beautiful, responsive website design that gives them the ultimate craft brew experience.

Homepage

One Website.
One Navigation.

No more playing eye-spy. Everything a customer needs is in one simple, organized navigation.

Make events a
“top” priority

This scrolling calendar will keep returning customers up-to-date without fear of getting lost in the mix.

Tap into your
creative side

Tröegs takes pride in its many bold flavors and artistic labels. It’s time to put those two together to form one beautiful, intriguing link module.

Brew Detail Page

The ultimate
craft-brew dashboard

Craft-beer connoisseurs are rejoicing everywhere! This dashboard highlights all the important features vital to a brew; its taste, temperature, and almighty alcohol level.

And did I mention?

It’s responsive.

*Labels, trademarks, and photos are property of Tröegs Brewery Company